Wednesday, November 16, 2005

A few notes

1) Sauerkraut might cure bird flu, in case you get it. Anyway, apparently cabbage is good for your immune system. Might have to do an overhaul of my eating habits :)
2) Went to a presentation on London/services marketing last night. Apparently London just passed NYC for international business transactions. The Rt Hon Lord Michael Heseltine of Thenford (Minister of Commerce & Industry under Margaret Thatcher) gave a presentation on what he sees as the future of marketing, which will increasingly strive to sell services and beat out India & China. He used four R's:
  • Reach
  • Responsiveness
  • Relationships
  • Renewal/Revision
Interesting descriptions accompany each, although I hesitate to include the renewal process in marketing, thinking it falls more into organizational culture/change/operations.

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