2) Went to a presentation on London/services marketing last night. Apparently London just passed NYC for international business transactions. The Rt Hon Lord Michael Heseltine of Thenford (Minister of Commerce & Industry under Margaret Thatcher) gave a presentation on what he sees as the future of marketing, which will increasingly strive to sell services and beat out India & China. He used four R's:
- Reach
- Responsiveness
- Relationships
- Renewal/Revision
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